September 5, 2024
Affiliate Disclosure: We may earn a commission if you buy something through the links on this page (at no extra cost).
Moz is a leading SEO software provider. Its main product, Moz Pro, allows businesses and individuals to optimize their websites for search engines using features related to keyword research, link building, on-page SEO, site audits, and rank tracking. Those tools help users improve their SEO and organic traffic rankings on Google, Bing, and other search engines.
Moz’s software is for online retailers, digital marketers, and website owners intending to boost their web presence. MozBar is an extension that lets you quickly check domain authority (DA) and page authority while browsing. Another product, Moz Local, helps promote business listings in local search.
Moz has established itself as a leading voice in the SEO space. It offers many free resources, such as blogs and guides, and a series called ‘Whiteboard Friday,’ where experts discuss current trends and best practices. It is among the most popular resources for SEOs wanting to follow developments.
Rand Fishkin and Gillian Muessig founded Moz in 2004.
Features
Paid
- Moz Pro: An all-in-one suite of SEO essentials.
- Moz Local: Raise your local SEO visibility with complete local SEO management.
- STAT: SERP tracking and analytics for enterprise SEO experts.
- Moz API: Power your SEO with Moz’s index of over 44 trillion links.
- Moz Data: Use custom data solutions to enhance your SEO strategy and AI models.
Free
- Domain Analysis: Get competitive SEO metrics like DA, top pages, and more.
- Keyword Explorer: Find traffic-driving keywords with Moz’s 1.25 billion+ keyword index.
- Link Explorer: Explore over 40 trillion links for robust backlink data.
- Competitive Research: Uncover valuable insights on your organic search competitors.
- MozBar: See top SEO metrics for free as you browse the web.
- MozCast: Get reports on Google algorithms to help you track day-to-day changes.
- MozCon: An SEO and digital marketing conference.
- Learn SEO through the Moz Academy, webinars, and how-to guides.
Plans and Pricing
Moz offers a 30-day free trial. Then, users can choose from one of four plans, starting at $39 monthly.
Moz Affiliate Program Overview
Moz’s affiliate program is available on Impact. Here’s a snapshot:
- Program launch: August 2024
- Cost per action (CPA): Sale (cost per sale)
- Commission rate: $150
- Cookie duration: 90 days
- Impact payout threshold: $10
- Payment: Bank account and PayPal
Affiliate Eligibility
Program eligibility requirements aren’t available. However, suitable partners include SEO specialists, content creators, marketers, agencies, influencers, and educators.
How to Sign Up and Apply
Follow these steps to apply to Moz’s affiliate program:
- Log in or sign up to Impact.
- Select ‘Find Brands’ from the dashboard menu and enter ‘Moz’ into the search field.
- Click ‘Apply.’
Program Benefits
Moz pays a high commission rate of $150 per sale.
The cookie duration is 90 days, giving affiliates ample time to get credit for their marketing activities.
Moz supports deep linking to specific pages and products on their site, supporting higher conversion rates.
Moz is open to negotiating and paying for placements.
Affiliates get various marketing assets, such as ad banners of varying sizes.
There’s a full-time affiliate marketing agency to support program growth and partners.
Impact is the number one affiliate marketing network with over 6,000 merchants, brands, and advertisers to promote. It’s also the leading SaaS partnership platform.
Moz is a reputable and established SEO app.
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Program Drawbacks
Moz doesn’t pay per lead or trial and doesn’t pay a recurring commission, which could be more appealing to affiliates.
Moz’s pricing pages and info are all over the place, potentially confusing users and lowering conversion rates. The website design is also outdated compared to other SEO software companies.
How to Promote Moz
Affiliates can create tailored content for each marketing funnel stage, guiding potential customers through decision-making and addressing their needs and concerns.
TOFU (Top of Funnel) – Awareness Stage
At this stage, prospects are becoming aware of their needs or problems, such as low website traffic or poor search engine rankings. The goal is to create educational and awareness-driven content that introduces SEO concepts and Moz as a solution.
- Blog Posts and Guides: Write comprehensive blog posts or beginner’s guides on topics like “What is SEO?” or “How to Improve Your Website’s Search Rankings.” Highlight Moz as a valuable tool for beginners to get started with SEO.
- YouTube Videos: Create tutorials explaining basic SEO practices and show how Moz tools, like Moz Pro or MozBar, can help beginners. A video titled “Best SEO Tools for Beginners” with Moz as the featured tool can attract TOFU audiences.
- Infographics: Design and share infographics on SEO trends, keyword research, or other relevant topics, incorporating Moz’s tools as a visual solution.
- Social Media Content: Share short tips, SEO stats, or success stories on platforms like Instagram, LinkedIn, and X. Include affiliate links to Moz resources or free trials.
MOFU (Middle of Funnel) – Consideration Stage
At the MOFU stage, prospects know their SEO challenges and evaluate different solutions. Affiliates should create comparison-focused and solution-oriented content, helping potential customers understand why Moz might be the right choice.
- Comparison Articles: Write detailed comparison posts like “Moz vs Semrush: Which SEO Tool is Right for You?” or “Best SEO Tools for Small Businesses.” Provide honest pros and cons while emphasizing the unique features of Moz’s tools.
- Case Studies: Share SEO case studies showing how Moz helped businesses improve their rankings or traffic. Affiliates can feature real-world results to demonstrate Moz’s effectiveness and encourage consideration.
- Email Sequences: Build email newsletters for your audience explaining different aspects of SEO, with specific segments dedicated to Moz’s tools.
- Webinars or Live Demos: Partner with SEO experts or host webinars demonstrating how to use Moz’s tools to improve rankings, perform keyword research, or analyze backlinks.
BOFU (Bottom of Funnel) – Decision Stage
At this stage, prospects are ready to make a purchase decision. The focus here should be on highlighting Moz’s unique selling points, user testimonials, and any discounts or promotions that can help finalize the purchase.
- Discount Offers and Trials: Promote Moz’s free trial or offer discount codes for Moz Pro subscriptions. Creating urgency through limited-time offers can increase conversions.
- Testimonials and Reviews: Share in-depth reviews or testimonials from businesses or individuals who have successfully used Moz’s tools. Post articles like “Why I Chose Moz for My SEO Strategy.”
- Retargeting Ads: Use retargeting ads (if applicable) to reach users who have engaged with your content but haven’t purchased it. Show them special Moz offers or testimonials to nudge them toward conversion.
- FAQs or “How to Get Started” Guides: Publish detailed guides that help users understand the Moz pricing structure, the value of its features, and how to sign up. Content like “How to Set Up Moz Pro for Your Website” helps ease decision-making.
Start Earning
Moz is a trustworthy SEO tool that users rate as ‘Great’ (Trustpilot). The commission rate of $150 is appealing, and a 90-day referral window is more than generous. However, SEO as a reliable traffic source is in flux because of penalizing Google Core Updates, AI overviews, and new search experiences like OpenAI’s SearchGPT tool. So, making money with Moz or other SEO tools isn’t as promising as in the past. You might also consider promoting Semrush, which has a program on Impact.
