27 Best Pay Per Lead Affiliate Programs in 2024

January 22, 2024

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The standard way to make money in affiliate marketing is through sales commissions. For instance, I promote various business and marketing tools on my site. A click on one of my affiliate links, followed by a sale, will result in a commission for me.

Successful affiliate marketers earning four and five monthly figures rely on sales commissions. However, affiliates can earn money much quicker by getting merchants’ leads. Therefore, this post will review the best pay-per-lead affiliate programs for beginners, bloggers, and social media marketers.

What Is a Pay-Per-Lead Affiliate Program?

A pay-per-lead (PPL) affiliate program compensates an affiliate for getting prospects and new users. PPL is also known as a cost-per-lead (CPL). Pay-per-lead programs commonly require a user to:

  • Sign up for a free trial
  • Submit contact info, e.g., name, home address, email, etc.
  • Subscribe to an email newsletter
  • Create an account
  • Register for a webinar or event
  • Download or install an app
  • Request a demo, e.g., a software or product demo
  • Order a bank card, e.g., a debit or credit card
  • Book/schedule a meeting, appointment, or visit
  • Request a quote, e.g., a life or rental insurance quote
  • Deposit or transfer funds
  • Complete a survey, poll, or form

Pay-per-lead programs are attractive because they set a low bar, i.e., getting a person to sign up for something is more straightforward than getting that same individual to make a purchase. For example, Domestika pays $2 per new account, Tidio $5 per new user, and Semrush $10 per trial.

Pay-per-lead programs can be helpful during slow periods and commission droughts (slumps happen to the best of us). On the other hand, because actions or objectives are less demanding than sales, PPL programs typically pay low commission rates, for example, $0.01 per lead. Also, focusing exclusively on pay-per-lead programs will not likely make you thousands of dollars monthly.

Best Pay-Per-Lead Affiliate Programs

First, I won’t waste your time with an incomplete list of 10 to 20 programs or unproven programs without EPC data. Instead, my list includes high-paying and reputable merchants in profitable affiliate marketing niches. Also, these programs are available on established affiliate networks to ensure you get paid for your promotional activities.

Semrush Affiliate Program

Semrush

Semrush is a powerful and versatile SEO, advertising, social media, and content marketing platform for online marketers. It features keyword, link building, market analysis, PPC, content, and video advertising research tools.

Semrush’s affiliate program is on Impact. It pays $0.01 per registration, $10 per trial, and $200 per sale. The program has a generous cookie duration of 120 days and a payout minimum of $10.

ShareASale

ShareASale offers tracking technology, reporting tools, and automated payment options to facilitate the affiliate marketing process. It also provides a platform where merchants and affiliates can connect and form partnerships.

ShareASale is one of a few affiliate networks with an affiliate program, paying $150 per new merchant sale and $30 per qualifying affiliate. The cookie window is 60 days with a $50 payout threshold.

Tidio

Tidio is an all-in-one customer service app that improves your customer support and helps generate more sales. Its live chat widget makes your business available 24/7, while AI-powered chatbots engage your customers in real-time.

Tidio’s affiliate program is on CJ Affiliate. It pays a $5 commission and offers a 30-day cookie period. Tido also has a program on Impact, paying a 30% recurring commission with no pay-per-lead component.

Trinet (fka Zenefits)

Trinet provides a cloud-based HR software platform to help businesses manage their human resources services. It offers payroll, benefits administration, compliance, hiring, onboarding, and employee performance management tools.

You’ll find Trinet’s affiliate program on Impact. It pays $10 to $25 per new prospect with a referral period of 30 days. Affiliates will receive commissions via bank account or PayPal after one conversion.

ProWritingAid

ProWritingAid is an AI-powered writing assistant that helps you improve your grammar, style, and clarity. It can identify over 250 writing errors, including grammar, punctuation, and spelling. It also offers suggestions for improving your writing. ProWritingAid is available as a free online tool or premium subscription and is an excellent Grammarly alternative.

ProWritingAid’s affiliate program has a two-tier commission structure: $0.25 per lead and $20 per sale. ShareASale hosts the program, which has a 30-day referral window. Commissions are sent to affiliates’ bank accounts.

Square

Square is a financial services and digital payments company. In addition to point-of-sale systems, Square offers various other financial and business services. These include solutions for payroll, customer engagement, marketing, online sales, and business analytics. The company also operates Cash App, a popular mobile payment service that allows individuals to send, spend, save, and invest money.

Square’s affiliate program offers $5 per signup and up to $233 for a merchant’s first retail transaction. Affiliates get a 45-day conversion period and can apply to the program on Impact.

FreshBooks

FreshBooks provides cloud-based accounting solutions for small businesses and freelancers. The platform offers invoicing, expense tracking, time tracking, and project management features. It also includes reporting and analytics tools to help companies manage their finances effectively.

The FreshBooks affiliate program pays $10 per lead and $55 per sale. The program runs on ShareASale, offers a generous 120-day conversion window, and frequently ranks in the top 100 on the network.

QuickBooks

QuickBooks is an accounting software package developed and marketed by Intuit. It’s primarily designed for small and medium-sized businesses, offering on-premises accounting applications and cloud-based versions.

The QuickBooks affiliate program pays slightly less than FreshBooks at $5 per lead but offers $55 for each sale. They allow 30 days to convert, and you can join the program on CJ Affiliate.

 

Ecomail

Ecomail is an email and omnichannel marketing platform allowing users to communicate with customers using email, SMS, Facebook, Instagram, and Messenger. Features include marketing automation, split testing, segmentation, opt-in forms, and e-commerce integrations.

Ecomail’s affiliate program offers $1 per lead and 20% per sale with a 30-day cookie. The program runs on Impact with a 30% acceptance rate. Email marketing affiliate programs are plentiful if your application gets declined.

Atlassian

Atlassian develops products for software developers and project managers. It’s best known for its issue-tracking application, Jira, and its team collaboration and wiki product, Confluence. The company was founded in Australia.

Atlassian’s affiliate program runs on Impact. It pays $5 for new user submissions and $30 for verified users and has a 30-day cookie period. The program might be challenging to join with a 2% acceptance rate.

Verizon Business

Verizon Business has internet, mobile, and various solutions for businesses of all sizes. Its various products and services include networking, cloud, cybersecurity, IoT, VOIP, mobility, data storage, and managed hosting.

The Verizon Business affiliate program runs on CJ Affiliate, paying $5 per lead and up to $75 per sale with a 45-day cookie period. It’s an excellent program for those creating B2B content.

Acorns

Acorns makes investing accessible to everyone. Users can invest small amounts of money into a diversified portfolio of stocks, bonds, and other investments. Investment objectives include retirement, college tuition, sustainability (ESG), and bitcoin. Banking products are available as well.

Impact and FlexOffers host Acorn’s affiliate program, paying up to $50 after the user makes their first deposit.

Empower (fka Personal Capital)

Empower is wealth management for the modern age. Its online platform combines digital technology with highly personalized service to transform financial lives through advice, people, and technology.

Empower’s affiliate program is available on Impact and FlexOffers, paying $100 per lead. The program is easier to join on FlexOffers and has a 30-day referral window.

Chime

Chime provides fee-free mobile banking services through its digital platform. As a neobank, Chime doesn’t operate physical branches and instead delivers all banking services online.

Chime’s affiliate program pays $10 per new user but is hampered by a 1-day referral period. Nevertheless, the program is a robust performer on CJ Affiliate and comes with various marketing materials.

CIT Bank

CIT Bank operates primarily online without physical branch networks. It offers a range of banking products, including savings accounts, checking accounts, certificates of deposit (CDs), and home mortgage loans.

CIT Bank’s affiliate program is also on CJ Affiliate, paying $35 to $100 per signup, depending on the product. The program has a 30-day conversion period and high earnings per click (EPC) in the hundreds.

National Debt Relief

National Debt Relief helps people with high levels of debt negotiate lower payoffs with their creditors, allowing them to resolve their debts for less than they owe.

National Debt Relief’s affiliate program pays $27.50 per qualified lead and 12% on sub-affiliate commissions. The program has a 60-day referral window; you can join it on ShareASale.

YNAB

You Need A Budget (YNAB) is a personal budgeting software that helps users take control of their finances. It operates on the principle that every dollar should be “given a job,” meaning that all income should be allocated to specific expenses, savings goals, or debt payments.

YNAB pays $6 per free trial, supported by a 30-day conversion window. The program runs on Impact with a 13% acceptance rate.

Hiscox

Hiscox specializes in providing customized insurance solutions for small businesses. Its small business insurance policies are tailored to meet each company’s unique needs, considering factors such as the industry, size, location, and specific risks associated with the business.

You’ll find Hiscox’s affiliate program on CJ Affiliate. It pays $30 per lead with a 45-day conversion window.

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Simply Business

Simply Business makes small business insurance simple and accessible. The company’s robust digital marketplace allows SMB owners to find and buy the insurance they need online, matching them with coverage from multiple top carriers.

Simply Business pays $30 per quote request and offers a 30-day cookie duration. Apply to the program on CJ Affiliate.

Allianz Worldwide Care

Allianz Care is one of the world’s leading international health insurance providers. Its health and protection solutions are particularly suited to the high net-worth expatriate audience living, working, or studying abroad and HR managers of international companies or governmental organizations.

Affiliates can find Allianz Care on CJ Affiliate. The program pays $10 per quote, form submission, or callback and $30 for sales. The cookie period is 30 days.

EliteSingles

EliteSingles is an innovative matchmaking service designed for sophisticated and ambitious professionals of all ages seeking satisfying relationships. It’s focused on systematic, science-based matching, separating them from most competitors.

The EliteSingles marketing program runs on CJ Affiliate. The program offers a 45-day cookie and pays $7 per lead.

Match

Match redefines how single people meet, flirt, date, and fall in love through online dating. Match allows users to create a profile, search for potential matches, and communicate with other members through direct messages and chats.

Match’s affiliate program is also on CJ Affiliate. Marketers can earn £3 per new user and get a 30-day cookie window. OurTime, owned by Match, has a program offering the same terms.

Domestika

Domestika is an online learning community that focuses on creative fields. Originating from Spain and growing internationally, it offers various courses in illustration, design, photography, and more.

Domestika pays affiliates $2 per lead and 40% per sale. The program features a 30-day cookie window and an acceptance rate of 16%. Apply to the program on Impact.

Opera Desktop

Opera is a free and open-source web browser developed by Opera Software. It is based on the Chromium web browser but has several unique features, including a built-in ad blocker, a free VPN, and a battery-saving mode. Opera is available for Windows, macOS, Linux, Android, and iOS.

Opera’s commission rate is $0.10 for each browser installation. The program runs on CJ Affiliate and has a 45-day referral period.

Byte

Byte is a teledentistry company that provides aligner products and programs for at-home use to straighten teeth faster and more affordably than traditional braces. It’s a top-rated solution for individuals seeking a speedy, cost-effective dental alignment program.

Byte’s affiliate program is hosted on ShareASale and is frequently a top performer. It pays a high commission of $45 per lead, supported by a 30-day referral window.

 

Wayfair Professional

Wayfair Professional is a separate arm of the Wayfair brand whose objective is to give their business and trade customers a one-stop shop to turn their business spaces from good to great.

Marketers earn $1 per lead and 5% per sale from Wayfair Professional’s affiliate program. Get a 14-day conversion window when you join the program on CJ Affiliate.

1-800Accountant

1-800Accountant provides accounting services to small businesses, entrepreneurs, and independent contractors. The company offers services such as bookkeeping, tax planning, and tax preparation, among others, and seeks to make these services more accessible by leveraging technology.

The 1-800Accountant affiliate program is on ShareASale, paying $1 per lead with a 120-day cookie. The payout threshold is $50; the program usually has a high EPC in the hundreds.

Audiobooks.com

Audiobooks.com customers can choose and listen to over 425,000 premium audiobooks from curated and recommended booklists. Additionally, VIP members get monthly deals, sales, and extra listening hours. Listening to popular books on the go has never been faster, easier, or more enjoyable.

The Audiobooks.com affiliate program pays $4.50 for free trials with a 45-day referral period. Apply to the program on CJ Affiliate.

Amazon Associates

Amazon is one of the world’s largest online retailers, with a diverse range of products, including books, electronics, clothing, home goods, consumer electronics, kitchenware, apparel, and more. Amazon Associates is the name of Amazon’s affiliate program.

Instead of commissions on product sales, affiliates earn fixed commissions (“bounties”) for actions customers take on specific offers, such as activating a free trial or signing up for a program. Popular bounty programs include Audible Plus, Amazon Fresh, Amazon Wedding Registry, Amazon Baby Registry, and Amazon Prime.

Affiliates can earn up to $15 per lead for conversions occurring within 24 hours. Amazon’s payout threshold is $10, and commissions are deposited into bank accounts.

Promoting Amazon Music is another option. The program is available on Impact and pays $1.50 to $7 per free trial. Affiliates get a 30-day cookie duration.

Swagbucks

Swagbucks is a rewards platform where users can earn points (called “Swag Bucks” or SB) for completing various tasks online. These tasks include taking surveys, watching videos, shopping through affiliate links, searching the web, and playing games. Users can then redeem their accumulated SB for gift cards to popular retailers, cash back via PayPal, or other prizes.

You can find the Swagbucks affiliate program on Impact and CJ Affiliate. The commission rate is up to $3 with a 30-day referral period on both affiliate networks.

Start Earning

Some bloggers dismiss pay-per-lead programs that pay less than $5. However, that’s a nonsensical and amateurish point of view. For instance, does it make sense only to promote programs that pay over $25 but hardly (or never) convert or promote programs that pay less but convert regularly?

Seasoned affiliate marketers understand the nature of pay-per-lead programs, i.e., they pay low commission rates for low-friction cost-per-action activities, such as email submissions and free trial signups. So, while affiliates can’t expect to make fortunes with pay-per-lead programs, a well-rounded marketing strategy targets merchants that frequently convert, regardless of how much they pay. That’s the approach I use to make thousands in commissions annually.

Start by reviewing high-potential and high-paying PPL affiliate programs in your niche. ShareASale undoubtedly has the most PPL offerings of the top affiliate networks. Impact, FlexOffers, and CJ Affiliate also provide robust selections.

Affiliate Marketing NetworkPay-Per-Lead Listings
ShareASale342 programs
Impact297 programs
CJ Affiliate102 programs
FlexOffers69 programs

Some pay-per-lead programs have two commission tiers for leads that become customers, enabling affiliates to earn twice. For instance, a company might pay $7 per signup and $45 if the new user becomes a customer.

Partner with merchants and promote top-rated goods to generate commissions. You’ll promote cost-per-lead affiliate programs like any program, i.e., publishing high-quality, unique content about products and services through blogs, YouTube videos, social media, email marketing, etc. Also, adding calls to action, like “create a free account” or “request a free quote,” can guide users to act.

Chad Tennant
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