November 14, 2024
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Millions of individuals participate in the games of love, sex, and relationships daily. To navigate those experiences, many people use dating websites, apps, services, coaches, and experts. Bloggers, YouTubers, and columnists provide advice, while entertainment executives shape the narrative with television shows like The Bachelor, The Bachelorette, and Love Island.
The big business of dating produces many money-making opportunities for content creators. This post will review the best relationship, matchmaking, and dating affiliate programs for beginners, bloggers, and social media marketers.
Dating Industry Overview
Swipe right or swipe left; that is the question. Swiping to find partners is an activity Tinder has popularized, and millions of people use the app for dating. While Tinder might be synonymous with dating apps, it isn’t the only one. Search Apple and Google app stores, and you’ll find hundreds more, including Badoo, happn, Hinge, and Bumble. Furthermore, Facebook connects people through Facebook Dating.
Before mobile dating apps, online dating sites were the go-to for relationship possibilities. In the early 2000s, sites like Plenty of Fish (POF), OkCupid, and Match led the way.
Match Group, Bumble, Cupid Media, and Spark Networks are the biggest dating app companies globally, and they control multiple dating brands, sites, and apps.
Best Dating Affiliate Programs
Matchmaking affiliate programs tend to pay high commissions, such as 30% to 75% for sales and $2 to $10 per lead. Thirty-day referral periods are standard. CJ Affiliate and FlexOffers have the best selection of dating merchants.
SugarDaddyMeet
SugarDaddyMeet provides a platform for generous men and attractive women seeking mutually beneficial relationships. As the top upscale sugar daddy dating site, it only accepts applications from the top 20 wealthiest countries.
Members include wealthy and successful men and young and attractive women, such as doctors, lawyers, other professionals, financiers, and benefactors. Users will also find beautiful, intelligent, classy college students, aspiring actresses, and models.
SugarDaddyMeet’s affiliate program offers the following compensation:
- Commission: $60, $150, and 10% from sub-affiliates
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate software: In-house
- Program sign-up page
eHarmony
eHarmony is making history by creating more meaningful connections that lead to fulfilling marriages. Based on 35 years of clinical experience and rigorous relationship research, it built the world’s first patented compatibility-based matching system. eHarmony concentrates on singles in the U.S., Canada, the U.K., and Australia. Its blog covers dating and relationship advice, tips, being single, and more.
eHarmony’s affiliate program offers the following incentives:
- Commission: Up to 20% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: FlexOffers, CJ Affiliate, and Awin
MillionaireMatch
MillionaireMatch celebrates and embraces successful people. Its online dating site includes an elite clientele of rich and attractive men and women, CEOs, pro athletes, doctors, lawyers, investors, entrepreneurs, beauty queens, supermodels, and Hollywood celebrities seeking dating opportunities and long-term relationships.
MillionaireMatch has been catering to singles for 20+ years. Its top countries for dating include the United States, Canada, the United Kingdom, and Australia. Over 5 million daters use the site.
Affiliates get the following from the MillionaireMatch affiliate program:
- Commission: $2 per lead and up to $200 per sale
- Cookie duration: 90 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
ChristianCafe
ChristianCafe has been successfully connecting Christian singles since 1999. It’s independently Christian-owned and shares its members’ values. During a free trial, members can create dating profiles and communicate for free using on-site messaging.
Along with the regular search criteria, such as age and location, members can specify church denomination, Christian faith level, and involvement. From Adventist to Mennonite, ChristianCafe wants to provide fellowship and laughs.
ChristianCafe’s affiliate program is rewarding for these reasons:
- Commission: 40% per sale
- Cookie duration: 120 days
- Payout threshold: $50
- Affiliate network: FlexOffers, ShareASale, and CJ Affiliate
Christian Mingle
Christian Mingle is the leading Christian dating site for single men and women seeking a God-centered relationship. Its ability to foster quality connections sets it apart.
Christian Mingle features robust profiles and personalization to help members connect with other like-minded individuals. The site also offers powerful communication tools to support members and foster deeper connections.
Marketers get the following from Christian Mingle’s affiliate program:
- Commission: $2 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Cupid Media
Cupid Media is a global social discovery company. Its services enable people around the world to connect and date safely. Its brands are tailored to different communities defined by interest, geography, and demographics.
Cupid Media’s affiliate program has the following benefits:
- Commission: Up to 75% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate software: In-house
EliteSingles
EliteSingles is an innovative matchmaking service for sophisticated and ambitious professionals seeking satisfying relationships. It is available in the American, Canadian, and Australian markets.
EliteSingles’ affiliate program is appealing for these reasons:
- Commission: $7 per lead
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: FlexOffers and CJ Affiliate
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Jdate
Jdate is the premier Jewish dating site and the largest community for Jewish singles looking to make great connections. Its profiles go beyond the usual to highlight what’s truly meaningful to its users so they can find someone truly compatible. Furthermore, it provides articles, advice, insights, success stories, and everything daters need to stay inspired.
Jdate’s affiliate program is profitable for these reasons:
- Commission: $2 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Lovehoney
Lovehoney ships sexual happiness products in discreet, dull brown boxes direct from their warehouses to your door, including toys, lingerie, lubes, and condoms. Furthermore, they provide advice and resources for more enjoyable experiences.
Affiliates get the following benefits from Lovehoney’s affiliate program:
- Commission: 4% to 25% per sale
- Cookie duration: 30 days
- Payout threshold: $10
- Affiliate network: Impact
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Match
Match redefines how single men and women meet, flirt, date, and fall in love through online dating. It serves over 50 countries in twelve languages. Match puts you in control of your love life, allowing you to meet that special someone and form a lasting relationship clicks at a time.
The Match affiliate program offers the following incentives:
- Commission: 50% per sale
- Cookie duration: Up to 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Meetup
Meetup is a leader in powering personal, real-life connections. Millions of people use Meetup to pursue a passion, share a hobby, learn something new, support a cause, and explore an interest with others through groups and events. It is also a great site to meet that special someone.
Meetup’s affiliate program is lucrative for these reasons:
- Commission: $20 per sale
- Cookie duration: 7 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
OurTime
OurTime is a dating site that understands what it is to be over 50 and celebrates this exciting chapter. It honors the freedom, wisdom, and appreciation for life that only comes with time. In addition, it offers a community that focuses on specific interests and desires. OurTime has mobile apps for Apple and Android users.
Affiliates get the following from OurTime’s affiliate program:
- Commission: 50% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Parship
Parship is one of the leading online matchmaking sites for discerning singles in the United Kingdom and Europe. It helps members find love using an objective and scientific evaluation based on 32 personality traits and 136 rules. Learn more and join Parship’s affiliate program.
- Commission: Depends on the country
- Cookie duration: Depends on the country
- Payout threshold: $50
- Affiliate network: Awin
Seeking.com
Seeking.com is a luxury dating site where beautiful and successful people find mutually beneficial relationships. It boasts more than 20 million sugar daddies and babies in over 130 countries.
Seeking’s affiliate program offers the following compensation:
- Commission: 75% per sale
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate software: FlexOffers
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Spark Networks
Spark Networks is a leading global dating company with an expanding portfolio of dating apps, including Elite Singles, Zoosk, Christian Mingle, and Silver Singles. Many of those sites have affiliate programs on CJ Affiliate.
- Commission: Depends on the website/brand
- Cookie duration: Up to 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate and Everflow
Sugarbook
Sugarbook connects sugar daddies and mommies with sugar babies for ideal arrangements, fantasies, and no-strings-attached fun. In a sugar relationship, both parties define what they want in exchange for financial support. That usually consists of males and females seeking financial support or gifts in exchange for love and companionship.
Marketers get the following from Sugarbook’s affiliate program:
- Commission: $35 per sale
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate software: iDevAffiliate
Sugar Daddie
Sugar Daddie is a dating service that helps you discover your perfect sugar partner to enjoy the sugar lifestyle. It’s been introducing wealthy and successful males to young and beautiful women since 2002. It welcomes millionaires, models, and professionals seeking a quality online dating approach.
The Sugar Daddie’s affiliate program has the following benefits:
- Commission: 50% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Tinder
Tinder is a dating and geosocial networking app. Users anonymously “swipe right” to like or “swipe left” to dislike other users’ profiles, which include their photos, bios, and interests. The app offers premium features through subscription plans, such as Plus, Gold, and Platinum.
Although Tinder doesn’t have an affiliate program, it occasionally runs referral programs. For instance, a user can get free Super Likes once enough friends sign up through their referral link.
Zoosk
Zoosk is undoubtedly one of America’s leading and most recognizable dating sites. Zoosk uses behavioral matchmaking technology and analytics to match users.
The Zoosk affiliate program is appealing for these reasons:
- Commission: $4 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate and Sovrn
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How to Promote Dating Companies
Here are ways to promote dating merchants across different funnel stages: ToFu, MoFu, and BoFu.
👉🏼 Top of the Funnel (Awareness Stage)
Write broad, informative blog posts and guides like “Top 10 Online Dating Sites” or “How to Create the Perfect Dating Profile,” embedding affiliate links to specific dating apps.
Share light, engaging content on social platforms like Instagram, TikTok, and YouTube. Use reels or short-form videos explaining dating tips or funny dating experiences with CTAs that lead to dating sites.
To drive organic traffic, target general keywords like “best online dating apps” or “dating site reviews.”
👉🏼 Middle of the Funnel (Consideration Stage)
Create segmented email marketing lists for people interested in dating or relationships. Send them recommendations, testimonials, and comparisons between different dating services.
Host a webinar or podcast episode discussing dating hacks or relationship tips, subtly promoting dating affiliate links and free trials during the session.
Write detailed comparisons, like “Match vs. eHarmony: Which Is Right for You?” After offering advice, direct users to your affiliate links.
👉🏼 Bottom of the Funnel (Conversion Stage)
Offer exclusive deals or discounts for signing up on specific dating apps. A landing page with these offers can have higher conversion rates.
Share testimonials, success stories, or case studies from users of a dating platform you’re promoting. That will build trust and support higher conversions.
Start Earning
You now have a robust selection of dating affiliate programs and can continue your research to find rewarding referral programs. Consider what sites and apps suit your target market. For example, will you focus on everyone: older people, single moms, or Christians? The better you understand your target demographic, the more you can delight them with advice, recommendations, and dating stories.
Apps and websites are only one facet of the multi-billion-dollar dating and companion industry. Content creators can cover related categories and niches, including lifestyle, fashion and accessories, cosmetics, health and wellness, self-help, entertainment, events, food, books, gifts, adult toys, horoscopes, and travel. For instance, you might write about what to wear on a third date, nine fantastic restaurants in NYC to celebrate an anniversary, or the best countries to have a destination wedding. Suffice it to say there are profits in the love business.
