20+ Best Tools for Marketers & Business Owners in 2024

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I love to try new products and services, and I’ve experimented with many over the years. My curiosity, open-mindedness, and willingness have led me to the top-rated tools I use today.

The tools below are excellent for digital marketers, bloggers, YouTubers, creators, freelancers, entrepreneurs, and small business owners. They help me to increase traffic, generate leads, grow sales, operate lean businesses, build relationships, and automate, and they’ll do the same for you.

DIGITAL MARKETING

MailerLite

MailerLite provides robust email marketing features, including email automation, subscriber forms, auto resend, click maps, reporting, websites, landing pages, and more. MailierLite excels over Constant Contact, Aweber, Moosend, and ActiveCampaign. Sign up for free.

GetResponse

GetResponse is an all-in-one digital marketing platform that offers email marketing, landing pages, website builders, conversion funnels, webinars, opt-in forms, push notifications, live chats, and marketing automation tools. It outperforms ConvertKit, Mailchimp, Campaign Monitor, and Brevo. Sign up for free.

Systeme

Systeme is a complete digital platform that offers website and funnel building, email marketing, sales automation, membership site creation, affiliate management, and more. It is an excellent, budget-friendly alternative to ClickFunnels, Karta, Kajabi, and Builderall. Sign up for free.

Semrush

Semrush is a powerful and versatile digital analytics platform for online marketers. It features SEO, PPC, social media, content, keyword, competition, and video advertising research tools. I prefer Semrush to Ahrefs, Similarweb, MOZ, and Ubersuggest. Sign up for free.

Impact

From Shopify stores to Fortune 500 companies, Impact transforms how businesses manage and optimize all types of partnerships, including affiliates, influencers, creators, and customers. It provides industry-leading partnership and affiliate marketing software. Grow your traffic and sales today!

ShareASale

ShareASale offers affiliate marketing software, making it easier for businesses to set up affiliate programs and for marketers to find products to promote. It hosts thousands of merchant programs across various industries, including fashion, technology, home goods, and more. Launch your program or find programs to promote.

Bitly

Bitly‘s link management platform allows users to shorten, create, share, track, and analyze their links. Get started for free. Alternatively, you can try TinyURL.

CONTENT

WordPress

WordPress.org is free and open-sourced website/blogging software designed for everyone. It emphasizes accessibility, performance, security, and user-friendliness. WordPress powers a third of websites globally, including this website. Most hosting companies offer quick WordPress installations to get you up and running quickly. Learn more about WordPress. Alternatively, explore WordPress.com.

ProWritingAid

ProWritingAid is a writing assistant and enhancement app that improves English grammar, punctuation, and spelling. Get started with the free ProWritingAid browser extension.

Capitalize My Title

Capitalize My Title is an online tool that automatically capitalizes titles according to the appropriate capitalization rules. It is free and commonly used for writing headlines, blog post titles, email subject lines, and similar content.

WEB HOSTING

Hostinger

Hostinger provides excellent hosting and domain names at super affordable prices. It maintains an excellent rating on Trustpilot, and customers love it. Hostinger is a terrific alternative to SiteGround, A2 Hosting, and DreamHost. Explore Hostinger’s features, plans, and pricing.

Bluehost

Bluehost offers various hosting plans, including shared, dedicated, and VPS hosting. It also provides domain registration services, email hosting, website builder tools, and other related services to help individuals and businesses establish and manage their online presence. WordPress recommends Bluehost as one of three web hosting companies. Learn more about Bluehost.

Better Stack

Better Stack notifies you when your website goes down. Simple. Create a free account to monitor and manage your website.

Get More Views and Subscribers

OTHER TOP-RATED TOOLS

VidIQ

VidIQ is a robust tool that helps YouTubers and marketers grow their presence and brand on YouTube. It provides several tools for keyword research, SEO, competitor analysis, analytics, and more. Get started with VidIQ’s free browser plugin.

TubeBuddy

TubeBuddy is a top-rated YouTube tool and browser extension for channel management, keyword and tag research, video SEO, competitor insights, bulk processing, marketing, and more. Get started with TubeBuddy’s free browser extension.

Shopify

Shopify is a commerce platform that allows anyone to quickly sell online, at a retail location, and everywhere else. You can extend your store to social media, use free tools, and install third-party apps to improve customer experiences. Shopify is widely preferred to Wix, Squarespace, and BigCommerce. Start your free trial.

Pixlr

Pixlr is an online photo editing and graphic design tool. It provides basic and advanced editing options, such as cropping, resizing, rotating, adjusting colors and contrast, retouching, adding text, and more. Users can add artistic elements to their images by applying creative filters, overlays, and borders. Pixlr is the best alternative to Canva, Stencil, VistaCreate, Picsart, and Snappa. Start designing for free.

ScreenRec

ScreenRec helps you save time and communicate faster with instant private video messages and screenshots. Its toolkit includes a screen recorder, webcam recorder, screen capture, and streaming video recorder. ScreenRec is a fantastic and free Loom alternative. Try it.

Tidio

Tidio is an all-in-one customer service app that improves customer interaction and support. Its live chat widget makes your business available 24/7, while AI-powered chatbots engage your prospects in real-time. Get started for free.

Chatbots

ChatGPT, Claude, and HuggingChat are large language models trained on vast amounts of text data to understand and generate human-like responses. They can engage in natural language conversations, answer questions, assist with writing tasks, analyze data, develop code, and more. I use all three to help with content creation, copywriting, and digital marketing.

Increase Your YouTube Earnings

VIRTUAL BUSINESS

Appointlet

Appointlet is an appointment scheduling app. Turn more prospects into customers by letting them book you immediately without costly and inefficient back-and-forth communication. I use Appointlet instead of Calendly, Acuity Scheduling, and vCita. Get started for free.

Sonetel

Sonetel is a leading provider of virtual business numbers. Having a business number on your website increases trust and sales, eliminating the need to give out your number. You can forward incoming calls to your mobile number at the cost of a local call. Try it for free.

E-LEARNING

Coursera

Coursera offers online courses through partnerships with hundreds of top-ranked universities, including Stanford and Columbia. Learners can take classes, specializations, professional certificates, and degrees. I’ve completed several courses on Coursera and like it more than Udemy. Start learning today.

HubSpot Academy

HubSpot Academy offers free online courses, certifications, and training programs to help individuals and businesses learn about inbound marketing, sales, customer service, and HubSpot’s software tools. Enroll today.

Chad Tennant