Udemy Affiliate Program: Make $1,000 Monthly in 2025?

January 14, 2025

Affiliate Disclosure: We may earn a commission if you buy something through the links on this page (at no extra cost).

 

Udemy is a global marketplace for e-learning and teaching online. Students master new skills by learning from an extensive library of courses in 15 categories and 100+ subcategories. Its bestselling categories include web, mobile, and app development, IT and software, business, marketing, and personal growth. A few instructors have made millions of dollars on Udemy (primarily due to internal marketing support and instructor favoritism).

Company Profile

  • Founded by Gagan Biyani, Oktay Caglar, and Eren Bali in 2010
  • Headquarters: San Francisco, California, USA
  • Stock ticker: UDMY
  • 60m+ learners
  • 75k+ instructors
  • 210k+ online courses in 75+ languages
  • Pay per course and subscription pricing (Udemy for Business)

Udemy Affiliate Program

Udemy has an affiliate program on the Rakuten Advertising affiliate network. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission rate: 10%
  • Commission type: Single payment, nonrecurring
  • Cookie duration: 7 days
  • Payout threshold: $1
  • Payment options: PayPal and bank account (get free bank account details for USD, EUR, GBP, and other currencies)
  • Affiliate software: Rakuten Advertising

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Program Eligibility

Affiliates must have an up-and-running website, blog, or social media page. Additionally, Udemy considers the following criteria:

  • A list of followers: Whether it is an email list, social media following, or fanbase, Udemy wants to partner with established creators. Your website traffic needs at least 500 unique monthly visitors in the past three months. Your social media pages must have at least 500 followers.
  • Consistent traffic: Udemy reviews your traffic using similarweb.com and other search tools to understand your website’s traffic. A website, or at least a social media page with visitor engagement and updated content, is required. When applying, affiliates must list all their websites or online channels.
  • Site theme: With thousands of courses, chances are Udemy has a course that can appeal to your audience. Udemy looks for a fit between your audience and their courses.
  • Site content: Brand new sites without consistent traffic or sufficient content might be declined.
  • Udemy brand alignment: Udemy reviews your brand to ensure alignment with its mission and brand.
  • Udemy declines sites that solely cover it and PPC marketers.

Udemy may ask prospective affiliates to share additional information during the application process. Udemy approves or declines applications within five business days.

How to Sign Up or Apply

Follow these steps to sign up for Udemy’s affiliate program:

  1. Visit the Udemy affiliate program page.
  2. Check the FAQs to ensure eligibility.
  3. Click on the apply button.
  4. Choose the applicable region.
  5. Complete the application on Rakuten Advertising (you must join Rakuten Advertising if you don’t have an account).
  6. Read and agree to the terms and conditions.
  7. Submit your application.

Program Benefits

An affiliate signup page outlines the program and how it works, and Udemy hits the mark. It outlines everything affiliates should know.

The commission payment threshold is low. Affiliate networks typically have a commission threshold under $50. Once you meet that amount, you’ll receive your approved commissions during the next payment cycle. Affiliates receive payments to their bank and PayPal accounts.

Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to a product, page, or article related to your content to increase relevance and conversion rates. Publishers can create links and direct traffic to courses and pages of their choosing.

Udemy provides excellent creative assets, and affiliates can access banners of varying sizes. Additionally, Udemy is timely and efficient regarding one-off banners for special and seasonal events. Category banners, such as promotional banners for business courses, are also available.

There is a full-time affiliate marketing manager. When a merchant has the staff to support publishers, processes are accelerated, and commitment is demonstrated.

Udemy is a popular e-learning website. It has a sizeable market share, a robust brand, and millions of enrollments to outshine its closest competitors. You can appreciate its popularity through the countless unofficial Facebook pages and groups bearing its name.

The increasing demand for online learning creates ample sales opportunities. Online education is affordable, convenient, flexible, and efficient. Millions of learners gravitate toward platforms like Udemy to take courses, and these advantages create potentially high conversions and commissions.

Udemy has an extensive course catalog. Tens of thousands of classes, 10+ main categories, and over 100 subcategories give affiliates plenty of promotional opportunities. Udemy also offers many in-demand disciplines, such as web development, entrepreneurship, marketing, design, and personal growth.

Udemy Affiliate Program

Program Drawbacks

Udemy pays a low commission rate. Gone are the days when it paid affiliates 50% per sale. It has since lowered its commission rate to 10%, making the program less appealing. Programs that pay less than 20% don’t grab my attention or warrant active participation.

Udemy offers a subpar 7-day cookie duration (previously 30 days). Thirty- to 90-day conversion periods are common, but Udemy has chosen to buck industry standards. Giving affiliates seven days to convert a sale benefits Udemy and produces a win-lose proposition.

Udemy is a sales—and discount-driven marketplace. When sales events and promotions slow down, so do affiliate conversions. Secondly, Udemy has created an environment where users wait for deals to avoid paying regular prices, resulting in lower affiliate commissions.

Courses on Udemy can be hit or miss, which allows many e-learning alternatives, many of which have affiliate programs, to thrive.

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How to Promote Udemy Courses

Affiliate marketers can use distinct strategies to promote Udemy courses at the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU) stages, ensuring they effectively engage users at each step of the buyer journey.

TOFU (Top of the Funnel)

At this stage, the goal is to attract a broad audience and create awareness of Udemy courses. Affiliates can write blog posts, create YouTube videos, or design infographics addressing general topics like “Top 10 In-Demand Skills for 2025” or “Why Online Learning is the Future of Education,” incorporating links to Udemy courses.

Social media campaigns, including engaging posts or short videos on platforms like Instagram or TikTok, can help capture attention. Offering free resources, such as downloadable guides or a free mini-course on a trending topic, is another excellent way to build interest while introducing Udemy as a learning platform.

MOFU (Middle of the Funnel)

In the MOFU stage, the focus shifts to nurturing leads and building trust. Marketers can create comparison content, like “Best Online Platforms to Learn Coding: Udemy vs. Competitors,” highlighting Udemy’s unique benefits, such as affordability and a wide range of courses.

Email marketing campaigns tailored to audience interests can also be highly effective. For instance, affiliates can send curated lists of top-rated Udemy courses in specific niches, such as graphic design, digital marketing, or Python programming.

Hosting webinars or live Q&A sessions on a subject related to a course they promote can help answer audience questions, showcase expertise, and drive engagement with Udemy links.

BOFU (Bottom of the Funnel)

Prospects are ready to convert at the BOFU stage, so affiliates should emphasize urgency and value. Creating content like “Exclusive Discounts on Udemy’s Top Courses” or promoting limited-time deals can push users toward action.

Detailed reviews of individual courses, with pros, cons, and testimonials, can help potential buyers decide.

Retargeting ads focusing on courses the user previously viewed can reinforce interest and drive conversions. Offering bonuses, such as a free consultation or an additional resource for purchasing through the affiliate link, can provide an extra incentive to click and buy.

Start Earning

Can you make $1,000 a month as a Udemy affiliate? It’s unlikely that you will make that amount or a significant income. While Udemy is a leader in e-learning, it has become a laggard in the affiliate marketing space. A dwindling commission rate and a 7-day cookie will constrain your earnings and conversions.

Where should Udemy rank in your marketing activities? It should be a low priority. If you join the affiliate program, temper your expectations. Promoting online courses can earn you money, and Udemy provides affiliates with an extensive course catalog and many marketing opportunities.

I reluctantly recommend joining Udemy’s affiliate program because other e-learning companies like Coursera, Skillshare, and Domestika offer robust commission rates and better terms.

Chad Tennant