E-commerce

Sometimes, a single product is all it takes to succeed in business. That was the case for Jamie Siminoff, the founder of Ring. Jamie created the Ring video doorbell and company, which he sold to Amazon for over a billion dollars. Long before Ring offered an assortment of security products, there was only the video doorbell. In this post, let’s review the best single-product Shopify themes for sellers with one or a few products.

Many e-commerce experiences are straightforward. It’s also easy to buy and receive physical products, digital items, and services from established businesses like Amazon, Fiverr, Microsoft, Wise, etc. E-commerce can get tricky and potentially fraudulent when someone must transact directly with another individual. The more money involved in the transaction, the higher the risk to the buyer since the buyer typically must initiate the transfer process with payment. Additionally, schemers and bad actors surf the net looking for people to scam. I haven’t been scammed, but millions of internet fraud cases occur yearly.

WooCommerce is a fully customizable, open-source e-commerce platform built for WordPress. Users can sell physical and digital goods in all shapes and sizes, offer product variations, multiple configurations, and instant downloads to shoppers, and even sell affiliate goods from online marketplaces. WooCommerce competes with many online store applications, including Shopify.

The free WooCommerce plugin is available on WordPress.org, and here’s how to set it up on your website. WooCommerce extensions enable and improve a site’s functionality. Hundreds of fantastic extensions are available for store development, management, marketing, payments, shipping, accounting, tax, etc. For example, popular payment extensions include PayPal, Square, Amazon Pay, Alipay, and more. WooCommerce plugins are also available on WordPress.org.

If a product has had at least one sale in the previous 180 days, it won’t be removed. However, Amazon will remove products that haven’t sold within the first 180 days of being published. I hate that policy because it’s discouraging and counterproductive. Content creators can relist their products, but instead of making it easy, for example, being able to select “relist” from a drop-down menu, Amazon forces creators to go through the approval process again.

Generating enough income would be challenging. Suppose you, I, and eight other creators sell enough products to reach and publish 500 listings (obviously, there are hundreds to thousands of creators are on Merch).